Vernier Science Education Brand Guide

These are guidelines for creating branded content and assets. That does not mean they are definitive art direction. Rather, they are flexible to allow for creativity while adhering to the Vernier Science Education brand.

Updated August 2024

Brand Guide messaging

Messaging

Our brand messaging, including boilerplate copy

Accessibility

Making sure our brand assets are usable by as many people as possible

Logo

Downloading and understanding which logo to use where

Color

Color palette and breakdowns for CMYK, RGB, and Hex

Typography

Font usage and styles

Graphic Elements

Icons, illustrations, and graphics

Video & Motion Graphics

Guidance on using video and creating motion graphics

Photography

Guidance for photographing products and people, as well as selecting stock photos

Layout

Combining assets to create on-brand deliverables

Social Media

Guidance on creating social cards and images for social media

Resources

Download brand assets & templates, browse libraries, and access all other resources